GOOGLE, the internet search engine giant, will this week go into battle against Apple, the technology group, when it launches a smart-phone to much fanfare.
It is expected to unveil the Google-branded device, Nexus One, on Tuesday at a briefing at its headquarters in Mountain View, California.
The phone will be a direct competitor to Apple’s iPhone, offering net browsing and video games.
The launch promises to result in an explosive marketing battle between the two groups.
Nexus One will create huge excitement in the consumer technology world, coming out hours before the start of the Consumer Electronics Show in Las Vegas, where companies compete to show off their latest state-of-the-art gadgets.
Google is desperate to make sure that it has an influence over the development of the fast-growing market for mobile-phone web access.
In October, Eric Schmidt, Google’s chief executive, told analysts that the number of mobile internet searches grew by 30% in the third quarter over the previous three months.
As well as competition for the iPhone, the Google phone will pose a challenge to a new wave of devices built on Microsoft’s Windows Mobile 7.
Like the iPhone, the Google device will have a touch screen and users will be able to search the web by using voice commands.
Such is the interest in the device that internet blogs are awash with leaked details of the pricing of the Nexus One and photos have begun to circulate on the net.
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